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SEO Tool

Open Graph Preview Tool

See exactly how any URL looks when shared on Facebook, Twitter/X, LinkedIn, and Slack. Use this to check the Open Graph tags on your Canvas HTML Template pages before they go live, and ensure your social share cards look professional across all platforms.

What is the Open Graph protocol?

Open Graph (OG) is a protocol created by Facebook in 2010 that allows web pages to control how they appear when shared on social media. By adding og:* meta tags to your page’s <head>, you specify the title, description, image, and URL that social platforms display when someone shares your link. Without OG tags, platforms guess at this information — usually getting it wrong.

The core OG tags are og:title, og:description, og:image, and og:url. Twitter uses a parallel system called Twitter Cards (twitter:card, twitter:title, twitter:image) that falls back to OG if not specified separately. Use the Meta Tag Generator to create both sets at once.

For Canvas HTML Template pages, every page you intend to share should have a complete OG tag set. Canvas Builder includes OG tag generation in its meta tag output. Use this preview tool to verify the tags are working correctly before sharing on any platform.

How to use this tool

  1. 1

    Enter the full URL of your published page — must start with https:// and be publicly accessible.

  2. 2

    Press Enter or click 'Fetch' — the tool fetches the page's OG meta tags and renders them as social previews.

  3. 3

    Review the Facebook Share, Twitter Card, LinkedIn Preview, and Slack Unfurl previews.

  4. 4

    If any preview shows incorrect title, description or image, update the og:* tags in your page's <head> and re-fetch.

  5. 5

    For Canvas HTML Template pages, update the tags in the <head> section and re-upload; then re-test here.

  6. 6

    If the social platform shows a cached old version, use each platform's cache refresh tool (Facebook Debugger, LinkedIn Post Inspector, Twitter Card Validator).

Open Graph meta tag reference

PropertyDescriptionNotes
og:titleTitle shown in social share cardsUp to 90 chars; can differ from <title>
og:descriptionDescription shown under the titleUp to 200 chars; make it compelling
og:imageImage displayed in the share card1200×630px; absolute URL required
og:urlCanonical URL of the pageShould match your canonical link tag
og:typeContent type (website, article, etc.)Most pages: 'website'
og:site_nameName of the website/brandShown on Facebook and Slack cards
og:image:widthWidth of the OG imageHelps platforms size image correctly
og:image:heightHeight of the OG imagePair with og:image:width
og:localeLanguage/region of contente.g. en_US, en_GB, fr_FR

Frequently Asked Questions

What are the correct OG image dimensions?

The recommended Open Graph image size is 1200×630 pixels (1.91:1 aspect ratio). This renders correctly on Facebook, LinkedIn, WhatsApp, and Slack. For Twitter summary_large_image cards, 1200×628 pixels is ideal. Images must be at least 200×200px (Twitter minimum is 144×144px). Always use absolute URLs — relative paths won't work for social crawlers. Keep file size under 8MB.

Why does Twitter show a different card than Facebook?

Twitter uses its own meta tags (twitter:card, twitter:title, twitter:description, twitter:image) which fall back to Open Graph tags if the Twitter-specific ones aren't set. If your twitter:card type is set to 'summary' instead of 'summary_large_image', Twitter will show a small thumbnail instead of a large card. Also, Twitter caches card previews aggressively — use the Twitter Card Validator to force a refresh.

How do I force social platforms to refresh my OG cache?

Each platform has a cache refresh tool: Facebook/Meta uses the Sharing Debugger (developers.facebook.com/tools/debug), LinkedIn has the Post Inspector (linkedin.com/post-inspector), and Twitter has the Card Validator (cards-dev.twitter.com/validator). Enter your URL and click 'Scrape Again' or 'Fetch' to force a fresh crawl. Cache typically expires in 24–72 hours naturally.

What are the og:type values?

The most common og:type values are: 'website' (default, for most pages), 'article' (for blog posts and news — enables article:published_time and article:author), 'product' (for e-commerce product pages), 'video.movie' or 'video.episode' (for video content), and 'music.song' (for music). Most Canvas HTML Template landing pages should use og:type='website'.

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Canvas Builder generates production-ready Canvas HTML Template pages with OG tags, meta descriptions, and social share optimisation built in.

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