What Is Page Speed?
Page speed refers to how quickly a web page loads and becomes usable for visitors. It's measured by multiple metrics — Time to First Byte (TTFB), First Contentful Paint (FCP), Largest Contentful Paint (LCP), and Time to Interactive (TTI). Page speed affects both user experience (slow pages have higher bounce rates) and SEO (Google uses Core Web Vitals as a ranking signal).
Why page speed matters
A 1-second delay in page load time reduces conversions by 7% (Akamai research). Google's mobile-first indexing means slow mobile pages are penalised. Pages loading in >3 seconds lose 53% of mobile visitors (Google data). Beyond rankings, speed is a user experience fundamental — every 100ms of added latency reduces engagement.
Top page speed optimisations
Image optimisation — compress images, use WebP/AVIF, set explicit dimensions. Enable browser caching — set long cache lifetimes for static assets. Use a CDN — serve assets from locations close to users. Minify CSS, JS, and HTML. Eliminate render-blocking resources — defer non-critical JS. Reduce server response time (TTFB should be <600ms). Lazy load below-the-fold images. Use HTTP/2 or HTTP/3.
Measuring page speed
Tools: PageSpeed Insights (pagespeed.web.dev) provides both lab and field data with specific recommendations. Google Search Console Core Web Vitals report shows real-user performance data. WebPageTest (webpagetest.org) gives detailed waterfall charts. GTmetrix shows a timeline view. Lighthouse in Chrome DevTools lets you run tests locally.
Page Speed & Canvas Builder
Canvas Builder generates lean Bootstrap 5 HTML with no page builder bloat — resulting in faster load times than equivalent Elementor or Divi pages. canvasbuilder.co itself achieves TTFB under 60ms.
Try Canvas Builder →