Design patterns, must-have elements, and what separates the best from the average — across every major website niche.

The best restaurant websites do one thing above all else: make you hungry. They translate the sensor…
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SaaS landing pages are conversion machines — every element exists to move a visitor from 'interested…
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A portfolio website is your most important sales tool as a creative professional. The best examples …
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Agency websites have one of the hardest conversion jobs in web design: they must simultaneously show…
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Real estate websites must do a lot simultaneously: showcase properties compellingly, capture leads, …
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Fitness websites sell transformation — the gap between where someone is and where they want to be. T…
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Hotel websites compete directly against Booking.com, Expedia, and Airbnb — so they must offer someth…
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Law firm websites must accomplish something unusual: build enough trust to convince a potential clie…
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Startup websites face a unique challenge: building credibility and generating demand before you've p…
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A photography website is the work. There's no marketing copy, no feature matrix, no pricing table th…
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