Define your ideal client and niche
Generalist agency sites underperform. Specific ones dominate. 'Digital marketing for e-commerce brands' outperforms 'Digital marketing agency'. Choose a niche (by industry, service, or client size), and build your entire site around it.
Plan your pages
An agency website needs: Home, Case Studies (individual pages per case study), Services (individual pages per service), About/Team, Blog, and Contact. Each case study and service needs its own page — not a section on a page — for SEO and depth.
Generate your base layout
Use Canvas Builder to generate your agency homepage and key page templates. Specify your niche, brand colours, and the sections you need: work showcase, services grid, team section, client logos, and lead capture. Download the Bootstrap 5 HTML.
Build individual case study pages
Each case study needs: client overview, the brief/challenge, your approach and process, the deliverables, and quantified results. Results make or break case studies — 'increased revenue by 34%' is compelling; 'delivered a new website' is not.
Create individual service pages
Each service needs its own page targeting '[service] for [niche]' — 'SEO for e-commerce' or 'web design for law firms'. These pages rank for specific service searches and filter leads by exact need.
Add trust and credibility signals
Client logos (most recognisable first), awards, press mentions, team size, years in operation, and testimonials with specific results. Place these throughout the page — not just in one section.
Set up lead capture
Primary CTA: 'Book a free consultation' or 'Get a quote' — link to a scheduling tool (Calendly) or a contact form. The form should be short (name, email, budget, project brief). Set an expected response time.
Tools You'll Need
- →Canvas Builder (HTML generation)
- →Calendly (consultation booking)
- →Google Analytics + Search Console
- →Netlify or VPS (hosting)