Choose your e-commerce approach
For selling products online: a full e-commerce platform (Shopify, WooCommerce, Medusa) handles cart, checkout, and payments. Canvas Builder generates marketing pages and landing pages for your store — homepage, product category pages, and promotional landing pages — that integrate with your e-commerce backend.
Plan your store structure
Key pages: Home (with featured products and promotions), Category pages, Product pages, Cart, Checkout, Order confirmation, About, Contact, FAQ, Returns policy, and Blog. Each needs a page template in your chosen e-commerce platform.
Generate your storefront design
Use Canvas Builder to generate your homepage and category page designs. Specify your product type, target market, brand colours, and key sections (hero with featured products, category grid, bestsellers, trust signals, newsletter). Export the HTML as a reference for your theme development.
Optimise product pages for conversion
Product pages need: multiple product images (zoom-enabled), size/variant selector, clear price with shipping cost, reviews with star rating, stock availability, delivery timeframe, and a prominent add-to-cart button. Mobile checkout is where most e-commerce stores lose sales — test on real devices.
Set up payment and shipping
Stripe is the developer-standard payment provider. Shopify Payments is the easiest for Shopify stores. For WooCommerce: Stripe or PayPal. Set up shipping zones, rates, and free shipping thresholds (orders above $X ship free). Transparency on shipping cost before checkout reduces cart abandonment.
Implement e-commerce SEO
Category page titles: '[Product Category] — [Brand]'. Product pages: '[Product Name] — [Key Attribute] — [Brand]'. Add Product schema markup on product pages. Create a blog targeting '[product type] buying guide' and '[niche] gift ideas' searches. Submit sitemap to Google Search Console.
Set up analytics and tracking
Google Analytics 4 with Enhanced E-commerce tracking, Facebook Pixel (if running Meta ads), and Google Merchant Center (for Shopping ads). Set up conversion tracking for purchases, add-to-carts, and checkout initiations.
Tools You'll Need
- →Canvas Builder (marketing page HTML)
- →Shopify or WooCommerce (e-commerce)
- →Stripe (payments)
- →Google Analytics 4 (tracking)
- →Google Search Console