Define your market and specialisation
Are you residential or commercial? Specific suburbs? Luxury or volume? Your website should make this clear immediately. 'Inner-west Sydney residential specialist' attracts better leads than 'real estate agent'.
Plan your lead capture strategy
Every visitor is a potential lead. Plan: property appraisal CTA, suburb report download, newsletter for new listings, property enquiry form on each listing, and buyer registration for off-market properties. Multiple capture points for different intent stages.
Generate your real estate layout
Use Canvas Builder to generate your agent or agency homepage. Specify: type of agency, target market, suburbs, brand colours, and sections needed (featured listings, recent sales, agent profile, suburb guides, testimonials). Download the Bootstrap 5 HTML.
Set up your property listings
For a small agent site, create individual property listing HTML pages. For volume, integrate a real estate CRM (AgentBox, Console, Rex) with a property portal plugin. At minimum: large photos, property details, map, and enquiry form on every listing.
Create suburb guide pages
Create individual pages for each suburb you specialise in: '[Suburb] Real Estate — [Agent Name]'. Include median price data, recent sales, suburb overview, school ratings, transport links, and local market insights. These pages target high-value local searches and establish your expertise.
Build your agent profile and testimonials
Your profile page should include: professional photo, sales volume and history, specialist suburbs, client testimonials with property type context, and contact options. Buyers and sellers choose agents they trust — personality and results matter more than slick design.
Optimise for local and hyperlocal SEO
Target '[suburb] real estate agent' and '[suburb] homes for sale' in your page titles. Add RealEstateAgent JSON-LD schema. Build suburb-specific landing pages. Get reviews on Google and Rate My Agent. Submit your sitemap to Google Search Console.
Tools You'll Need
- →Canvas Builder (HTML generation)
- →Rex or AgentBox (CRM/listings)
- →Rate My Agent (reviews)
- →Google Business Profile
- →Calendly (appraisal bookings)