Define your fitness brand positioning
Premium boutique studio vs. community gym vs. online fitness platform: your positioning determines your design language, price point, and who you're speaking to. Make it clear in your hero headline who you serve and what outcome you deliver.
Plan your pages
Fitness websites need: Home, Classes/Timetable, Memberships/Pricing, Trainers, Success Stories, Blog, and Contact/Find Us. If you offer online training: a separate Online section with its own pricing.
Generate your fitness layout
Use Canvas Builder to generate your gym or studio website. Specify your brand (energetic and dark vs. clean and wellness-focused), key sections (hero, class schedule, trainers, memberships, transformation testimonials), and colours. Download the Bootstrap 5 HTML.
Embed your class timetable
Embed your booking system directly: Mindbody, Glofox, Wellness Living, or TeamUp all provide embeddable widgets. The timetable should be visible without scrolling past the fold. A gym site without an accessible class schedule loses 40 to 60% of its potential members.
Add transformation-focused testimonials
Generic testimonials ('Great gym, love the staff!') don't convert. Specific results do: 'Lost 15kg in 12 weeks, ran my first half marathon'. Collect result-specific testimonials from members and feature them with photos and specifics.
Create trainer profile pages
Each trainer needs a dedicated page: professional photo, specialisations, certifications, training philosophy, and a book-a-session CTA. Members choose gyms for trainers. Give your trainers a platform.
Optimise for local search
Target 'gym in [suburb]', 'personal trainer [suburb]', and specific class types ('yoga studio [suburb]'). Add LocalBusiness JSON-LD with your hours, address, and gym type. Get reviews on Google. Create suburb-specific pages if you serve multiple locations.
Tools you'll need
- Canvas Builder (HTML generation)
- Mindbody or Glofox (scheduling)
- Google Business Profile
- Mailchimp (email campaigns)
Frequently asked questions
Should a gym website show membership prices?
Yes. Hiding pricing frustrates visitors and drives them to competitors who are transparent. Show all membership tiers clearly. If you have complex options, a 'membership guide' page with an enquiry form is acceptable.
What's the best booking system for a small gym?
For small studios: Glofox or TeamUp are more affordable alternatives to Mindbody. For solo trainers: Calendly (free tier) handles session bookings well. All provide embeddable widgets for your website.