AI Tool
Generate compelling HARO (Help a Reporter Out) responses that journalists actually use. Craft expert pitches with quotable insights to earn high-authority backlinks from top publications.
Paste the journalist's HARO query — include the full question and any specific requirements.
Enter your name and professional title to establish credibility.
Describe your relevant expertise and key points you want to make in the response.
Optionally add your website URL for the journalist to link to.
Click 'Generate HARO response' to get a subject line, full pitch, and quotable expert quote.
HARO (Help a Reporter Out) is a platform that connects journalists with expert sources. Journalists post queries looking for quotes, insights, or data for their articles, and experts respond with pitches. If a journalist uses your response, you typically receive a backlink from their publication — which can include high-authority sites like Forbes, Inc., Business Insider, and similar outlets. HARO is now part of Connectively.
Successful HARO responses share key traits: they answer the specific question asked (not a generic pitch), lead with the most valuable insight in the first sentence, establish credibility quickly (name, title, relevant experience), include a quotable standalone sentence, stay concise (200-400 words), and are sent within the first few hours of the query posting. Personalisation and specificity beat generic responses every time.
Quality beats quantity with HARO. Aim for 3-5 highly targeted responses per day rather than 20 generic ones. Focus only on queries where you have genuine expertise and can provide unique insights. Most experts report a 5-15% success rate on well-targeted pitches. Consistency matters — responding daily for 30 days typically yields 3-8 high-quality backlinks.
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