Outcome-led hero
Headline states the result ('Close 2x more deals'), not the feature. Pairs a tight sub-headline with a friction-free CTA.
Best for: Any SaaS — this is the strongest default.
Product-screenshot hero
A crisp product shot or short loop above the fold so visitors instantly grasp the UI.
Best for: Visual, UI-heavy products.
Logo-strip social proof
Recognizable customer logos right under the hero to borrow trust immediately.
Best for: Products with known customers.
Three-step 'how it works'
A simple 1-2-3 that removes the 'is this hard?' objection.
Best for: Tools with a non-obvious workflow.
Benefit-driven feature cards
Each feature framed as a user outcome, with an icon and one tight sentence.
Best for: Multi-feature products.
Results-based testimonials
Quotes with specific numbers ('cut onboarding 40%') and real names/photos.
Best for: Products with measurable impact.
Transparent three-tier pricing
Free/Pro/Business with the recommended tier highlighted and a free-trial CTA.
Best for: Self-serve SaaS.
Objection-handling FAQ
Covers pricing, security, integrations, and cancellation, with FAQ schema for rich results.
Best for: Improving organic CTR.
Comparison / 'vs' section
An honest table vs the status quo or a competitor to frame your advantage.
Best for: Crowded categories.
Sticky CTA + final close
A persistent header CTA plus a strong final section so the next step is always one click away.
Best for: Longer pages.
Trust & security band
SOC2/GDPR badges and uptime stats to reassure enterprise buyers.
Best for: B2B and enterprise SaaS.