Understand your compliance obligations
Before building: consult your relevant regulatory body's guidelines on medical advertising and website content (AHPRA in Australia, GMC in the UK, FTC in the US). Avoid making unsubstantiated health claims. For US healthcare practices handling patient data: HIPAA compliance affects your contact forms, email tools, and any patient management integrations.
Plan your essential pages
Medical websites need: Home, Services/Treatments (individual page per service), Doctors/Team profiles, Patient Information (what to expect, FAQs), Appointments/Booking, Location & Hours, and a blog with health education content. Individual service pages are critical for local SEO.
Generate your base layout
Use Canvas Builder to generate your medical website HTML. Specify the medical specialty, practice size, brand colours (typically blues, teals, or greens for healthcare), and required sections. Canvas Builder generates a professional, trustworthy layout in minutes.
Build doctor/practitioner profile pages
Each doctor or practitioner needs a profile page: professional photo, qualifications and registrations, areas of specialty, experience, approach to patient care, and appointment booking link. Patients research practitioners before booking: these pages are trust-building tools.
Create individual service pages
Each treatment or service needs its own page targeting '[treatment] [suburb]' searches. Include: what the service is, who it's for, what to expect, preparation instructions, recovery information, and a booking CTA. These pages are your primary local SEO assets.
Set up patient booking
Embed an online booking system directly on your site: HotDoc (Australia), Appointy, or Calendly for simple bookings. The booking CTA should be in the navbar, hero, and on every service page. Reduce the steps between 'I want to book' and 'appointment confirmed' as much as possible.
Optimise for local search
Add MedicalBusiness + MedicalClinic JSON-LD schema with your address, phone, openingHours, and medical specialty. Create a Google Business Profile with your specialty category. Get listed on Healthgrades, RateMDs, or local healthcare directories. Target '[specialty] in [suburb]' in title tags.
Tools you'll need
- Canvas Builder (HTML generation)
- HotDoc or Appointy (bookings)
- Google Business Profile
- Google Search Console
Frequently asked questions
Do medical websites need special compliance?
Yes, advertising and claims on medical websites are regulated. In Australia (AHPRA), doctors cannot use patient testimonials or make comparative claims. In the US, FTC rules apply to health claims. Consult your regulatory body's advertising guidelines before publishing.
Should a medical practice use Wix or a custom HTML site?
For practices that need control over compliance-sensitive content and local SEO, a custom HTML site (generated with Canvas Builder) gives more flexibility than Wix. For practices with no technical support and basic needs, Wix Health or Squarespace is acceptable.