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Marketing and analytics

Canvas Builder + Google Analytics

Google Analytics 4 (GA4) tracks visitor behaviour on your Canvas Builder site: page views, button clicks, scroll depth, and conversions. Adding GA4 to your Canvas Builder HTML is a single script tag, and meaningful tracking requires configuring events that match your business goals.

Use cases

  • Page view tracking across all Canvas Builder pages
  • CTA button click tracking (form submissions, purchases, signups)
  • Scroll depth tracking to see how far visitors read
  • Conversion goal tracking for key actions
  • Traffic source attribution for marketing campaigns

How it works

  1. Create a GA4 property

    Go to analytics.google.com, create a new GA4 property, and get your Measurement ID (G-XXXXXXXXXX). You'll add this to every page of your Canvas Builder site.

  2. Add the GA4 script tag

    Add the GA4 tracking snippet to the <head> of every HTML page in your Canvas Builder site. Place it as the first script tag to ensure all page views are captured. Use a consistent snippet across all pages.

  3. Set up event tracking

    Add onclick event handlers to your CTA buttons that call gtag() with event name and parameters (button location, page). Track form submissions, phone number clicks, and email link clicks as conversion events.

  4. Configure conversions and audiences

    In GA4, mark your key events as conversions. Create audiences based on behaviour (visited pricing page, started signup, completed purchase). Use these audiences for retargeting and campaign optimisation.

Benefits

  • Free analytics with unlimited page views
  • Event tracking tied to CTA buttons on your Canvas pages
  • Conversion measurement for business goals
  • Audience insights for content and marketing decisions
  • Integrates with Google Ads for campaign measurement

Frequently asked questions

Should I use Google Analytics or Plausible for my Canvas Builder site?

Google Analytics is free, comprehensive, and integrates with Google Ads, but it's complex and privacy-heavy. Plausible is lightweight, privacy-focused, and simpler to use, but costs $9/month. Choose GA4 if you need deep analytics and Google integration; choose Plausible if you value simplicity and privacy.

How do I track button clicks on my Canvas Builder site?

Add onclick attributes to your CTA buttons that call gtag() with event details (event name, button location, page). Then in GA4, mark the button click event as a conversion. This tracks which CTA buttons drive the most action.

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