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Marketing and analytics

Canvas Builder + HubSpot

HubSpot manages your CRM, marketing automation, and lead pipeline. Canvas Builder generates the landing pages and marketing site HTML. Together: create high-converting landing pages with Canvas Builder, embed HubSpot forms for lead capture, and track every visitor interaction in HubSpot's CRM.

Use cases

  • Lead generation landing pages connected to HubSpot CRM
  • Marketing campaign pages with HubSpot tracking
  • Event registration pages synced to HubSpot lists
  • Product launch pages with form submissions to HubSpot
  • Thank-you pages with HubSpot meeting embeds

How it works

  1. Generate your landing page with Canvas Builder

    Prompt Canvas Builder for your landing page: product name, offer, key benefits, CTA, and brand colours. Download the Bootstrap 5 HTML. This is your marketing page, fast, custom, and free of HubSpot's template constraints.

  2. Embed HubSpot forms

    In HubSpot, create a form with the fields you need (name, email, company, etc.). HubSpot generates an embed snippet. Replace Canvas Builder's default form with the HubSpot embed code. Form submissions flow directly into HubSpot CRM.

  3. Add HubSpot tracking

    Add the HubSpot tracking script to your Canvas Builder pages. This adds visitor tracking, page view data, and enables HubSpot's analytics dashboard to show traffic sources, page performance, and conversion data.

  4. Deploy and connect campaigns

    Host your Canvas Builder landing page on Netlify, Vercel, or Cloudflare Pages. Create a HubSpot campaign linking email sends, ads, and social posts to this landing page. Track every lead from first touch to close.

Benefits

  • Custom landing pages without HubSpot's template constraints
  • Canvas Builder generates pages in minutes, not hours
  • HubSpot forms capture leads directly into your CRM
  • Full campaign attribution from first click to closed deal
  • No dependency on HubSpot's landing page builder pricing tier

Frequently asked questions

Can I use Canvas Builder pages instead of HubSpot's landing page builder?

Yes, Canvas Builder gives you more design control and faster iteration than HubSpot's drag-and-drop builder. You'll need HubSpot Marketing Hub (any tier) for form embeds and tracking, but you won't need the CMS Hub add-on for landing pages.

How do I track HubSpot form submissions on a Canvas Builder page?

HubSpot forms automatically track submissions in your CRM when you use HubSpot's embed code. No additional tracking setup is needed: form data, page URL, UTM parameters, and visitor cookies are all captured automatically.

Start with Canvas Builder

Generate production-ready Bootstrap 5 HTML for your HubSpot project in about 3 minutes.